Restaurant Marketers
who get it
When you’re juggling busy seasons, limited bandwidth and ambitious growth goals, the right partnership can be your greatest advantage.
Meet the Team Behind
Acquired Taste
We’re a team of strategists, creatives, data nerds and restaurant lovers who’ve spent our careers working with hospitality brands. We’re here to listen, collaborate and build bold marketing that reflects who you are.
Michael
Westafer
CHIEF EXECUTIVE OFFICER
Mike brings over 25 years of experience in marketing, leadership and business strategy. With a diverse background in design, development, branding and marketing, Mike has helped more than 20 restaurant clients achieve success.
Candice
Scott
CHIEF MARKETING OFFICER
Candice is a proven marketing brand leader with a focus on driving impactful integrated programs for restaurants. She brings over 20 years of experience working with over 30 brands, including Gordon Ramsay North American and Del Frisco’s Restaurant Group.
April
Ott
DIRECTOR OF BRAND EXPERIENCE
April is the heart of the Acquired Taste account team – overseeing account relations, brand projects, digital design, website marketing, email marketing and more. She has over 18 years of experience in the restaurant industry, gaining her passion for restaurants as a former Bloomin’ Brands team member.
Evan
Brownstein
VP, CLIENT GROWTH
Evan has grown hospitality brands and businesses as a client and agency leader. He has successful experience with businesses that require both big brand awareness and deeply engaging local marketing (Checkers and Rally’s, Enterprise Rent-A-Car, McDonald’s).
A better experience begins with yours
Maybe your in-store brand feels dialed in, but your digital presence lags behind. Maybe your tech stack is growing, but it’s not working together. Maybe your marketing looks good on the surface, but the numbers just don’t back it up. We understand your frustrations. At Acquired Taste, we transform fragmented efforts into seamless, scalable strategy.
good food can’t fix bad marketing
Growing a restaurant brand today involves more than delicious food and attentive service. You’re juggling disconnected data, rising costs and ever-evolving customer expectations. At Acquired Taste, we help ambitious restaurant brands grow with focus, creativity and measurable results.
strategy that fuels growth
At Acquired Taste, we’re curious, forward-thinking and built to evolve. We blend creativity with storytelling, smart technology and deep restaurant experience to deliver strategy that scales. Every move we make is grounded in performance. From digital ecosystems that unify your brand to targeted campaigns that drive foot traffic, we turn complexity into impact.
results? We’ve got those.
Our strategies are designed for growth-minded restaurant brands looking to amplify reach, increase reservations and drive real ROI.
532%
Increase in reservations
1000%
Increase in newsletter sign-ups
22%
Increase in new website users
“We’ve been with Roger West for more than 15 years. They are a great partner, and they have ebbed and flowed with us through so many things. The number one benefit of the partnership is the people—bar none—and second would be the scalability and the depth of resources, human and otherwise, that provide everything we need to run our business.”
Deb Hinson
President
Roy’s Hawaiian Cuisine
Let’s Do Something Extraordinary
If you’re ready to bring your vision to life (with fewer headaches and better results), we’d love to hear your story.