Modern Restaurant Website Design Brings a Brand to Life

THE Challenge

Despite being a beloved American Grill and Sports House, Glory Days Grill’s website didn’t match its brand identity. Their in-restaurant experience was energetic, approachable and exciting, but the website lagged behind. Guests found it clunky to navigate, and the two-person marketing team struggled with updates that required constant dev support.

THE Solution

Acquired Taste rebuilt the Glory Days Grill website from the ground up, keeping the brand’s purpose—great food, shared wins and sports—at the center of every decision. The new site features a guest-first design with elevated visuals, intuitive navigation and a custom CMS built for non-technical users. The result is a scalable, engagement-driven site that’s as seamless for guests to explore as it is for the marketing team to manage. Key improvements included:

• Decluttered UI: The website was redesigned with a clean, modern interface that put the guest experience first.
• Upgraded Visuals: Elevated imagery and branding brought the digital experience in line with the quality of the in-restaurant dining experience.
• Streamlined Navigation: Intuitive navigation paths made it easy for guests to explore menus, find locations, and take advantage of promotions.
• Custom CMS: A custom-built CMS gave the marketing team full independence, allowing non-technical users to update menus, locations and promotions without outside support.

THE Results

The new Glory Days Grill website brings the brand’s energy to life. Guests now enjoy faster load times, smoother navigation and personalized experiences that reflect the excitement of dining in the restaurant. Other post-launch impacts included:

• Mobile-First Performance: The new site delivered faster load times and a seamless guest experience across all devices.
• Guest-Friendly Design: Intuitive user flows made it easier for guests to place online orders, explore catering options, join loyalty programs and engage with promotions.
• Operational Efficiency: A streamlined CMS empowered the Glory Days team to easily manage menus, update locations and schedule day-parted promotions without outside support.
• Brand Alignment: The refreshed digital presence mirrored the in-restaurant atmosphere while elevating omnichannel guest engagement.

THE Details

Creative Direction & Content Planning

Using Glory Days Grill brand guidelines as the foundation, Acquired Taste mapped out a flexible site architecture and content plans that balanced intuitive functionality with authentic storytelling. The goal was to make the site as energetic, passionate and real as the brand itself.

Custom WordPress Framework

Acquired Taste designed and developed 25 pages using eight unique page templates within a custom WordPress framework. Each layout emphasized high-quality visuals, bold CTAs and easy navigation to support user needs across desktop and mobile.

Custom Features for Restaurants

To support the unique needs of multi-location restaurants, Acquired Taste developed custom functionality such as location-specific promotions by day and time, CMS-managed menus with day-parting tools, and seamless integrations with platforms like OLO, Paytronix and Simply Seated.

Performance & SEO

Site speed, structure and visibility were top priorities to ensure the site performed as well as it looked. The Acquired Taste team implemented essential on-page SEO best practices, set up analytics tracking and tag management and managed 301 redirects at launch to preserve search equity.

QA, Launch & Training

Ahead of launch, comprehensive QA and cross-device testing ensured a smooth guest experience. The project concluded with hands-on CMS training, providing the internal team with confidence and control from day one.

Why It Matters

This project showcased the best of what Acquired Taste brings to the table—strategy, design, content and technical precision—delivered with the communication and care our clients value. The result is a website that’s as seamless behind the scenes as it is energizing for guests, capturing the true spirit of game day online.